Africa & Mid-East
Switzerland 1st Quarter 2015Increase January, increase February and increase March! Every month in the first quarter of 2015 PEVs grow, mainly in the PHEV segment, but its also growing for the pure EVs. March 2015 is beating the previous record month of December 2014. So far, the Swiss market is showing great growth. The Tesla Model S is clearly the best selling car of Q1 2015, with as much as double the sales of the second, the Renault Zoe. Totally 882 PEV units sold, and an 84 % increase in sales compared to Q1 2014. The full year 2014 finished at 2270 units, 66% above 2013 with a PEV volume 0,7 % in 2014. For Q1 2015 the PEV volume share in light vehicle market was 1,1 %, which is also perfect in line with our previous predictions.
As we suggested, the introduction of Golf GTE (and Cayenne) in 2015 gave a slight boost to PHEV sales in Switzerland. The Golf GTE almost reaches numbers like the Zoe, but only half of the 198 sold Tesla Model S. The appearance of the Mitsubishi Outlander (and later the BMW i8) gave a boost to PHEV sales in 2014. However, Outlander could not keep up with these numbers in Q1 2015, and therefore only sold half, compared to Q1 2014. The Tesla, Zoe and i3 are the major pure EVs.
EVs and PHEVs