Global Plug-in Vehicle Sales for Q1-2016 and Preliminary April
Plug-in vehicle sales worldwide so far are 180 500 units including preliminary data for April. This is 42 % higher than for the same period in 2015. These include all global BEV and PHEV passenger cars sales and a few light commercial vehicle in Europe. Growth slowed down compared to last year, which was 71 % higher than 2014. Q4-2015 was particularly strong, in anticipation of lowered incentives in a number of markets for 2016, notably in the Netherlands, Denmark, Sweden and for mini-EVs in China.
Many of these preempted sales were subtracted from the 1st quarter of 2016. In terms of volume growth +52 500 units is still a progress over the +45 300 increase in the year before. More than half of the 52 500 increase goes to Plug-in hybrids (+27 k) and they increased their share by another %-point to 42 %.
Growth by region for Plug-ins
Japan has finally recovered from the very weak development during 2015 (-22 %) and posts +36 % for the first quarter. Also the US market for Plug-ins left the doldrums and posted 19 % for the first quarter. April came in with only 9 % y-o-y growth, low supply by Tesla being the main reason.
Europe struggles to continue on the 99 % growth rate of last year. Most markets develop strong, but the incentive changes for PHEV in the Netherlands and EVs in Denmark darken the overall picture.
Tesla Model 3 - The Big Leap
The demand is comparable to the annual global sales of e.g. Audi A4, BMW 3-Series and Mercedes C-Class, indicating the potential for EVs with competitive price, style, space, acceptable range, superior performance and efficiency. Does it need subsidies to be good value? Most probably not.