The Italian EV Market starts with a record breaking 842 PEV units sold in Q1 2015, and march seems to be the all-time record. 2014 ended with 1.640 units sold, and 2015 will probably see much more. Pure EVs still dominate the Italian preference, with over 85 % of all plug-in vehicles sold in Q1 2015. This number was over 90 % during 2014, but changes a little bit due to introduction of Outlander and Cayenne PHEV and BMW i8. Italy is offering various financial incentives for low-carbon vehicle purchases. These can vary by region and are mostly directed towards companies/organisations with high average driving distances. Support schemes include alternative fuels, reducing the benefit of buying a zero-emission vehicle.