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Japan – December 2014 & Full Year

Japan is still the 3rd largest market for electrically chargeable vehicles, but 2014 growth was far below the performance in most other countries. In 6 months of 2014, volumes were, in fact, lower than the corresponding month in 2013. December was one of these months, being 18 % lower, year-on-year. The total for 2014 was 32420 units, 8 % higher than 2013. Plug-in vehicles share was 0,69% of the Japan passenger car market. Quarter 4 momentum does not promise much progress for 2015 PEV share.
first Japan – December 2014 & Full Year image

Below expectations

The share of EVs among plug-in vehicles was fairly constant, comparing 2014 (53 %) with 2013 (55 %). PHEV have established a stable share around 45 % since the Prius PHEV was introduced in 2012 and sold 12300 units that year. The best selling PHEV is now the Mitsubishi Outlander, as in nearly all other countries.
second Japan – December 2014 & Full Year image

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